Persimmon has been collaborating with Wiltshire Council to secure outline planning permission for the development, with half this land sold to Barratt Homes Bristol.

These homes will be jointly-delivered by the housebuilders as well as their sister companies Charles Church, David Wilson Homes and Redrow Homes.

Outline planning permission is anticipated early in 2025 with full planning consent for the following phases still required.

It is anticipated that, once completed, the 177-hectare site will feature education, health, transport and recycling services as well as 68 hectares of public space.

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“Large-scale projects like this not only serve to meet the goals of national and local governments, but they help in alleviating the housing crisis on both levels, generating wider benefits for the local community and economy,” said Seb Spiller, deputy managing director (Wessex) for Charles Church.
 
“The merits of the scheme speak for themselves and we look forward to working closely with Wiltshire Council and Barratt Redrow to make this vision a reality to the benefit of local families and the community.”

Rob Hart, managing director at Barratt Homes Bristol, added: "The plans are incredibly exciting and we are so delighted to be part of this venture and to have this opportunity to bring more homes to local communities in Trowbridge, along with initiatives like our key worker deposit scheme and shared ownership options that are proving so successful in helping buyers get on the housing ladder."